It is believed that over 200 million websites exist today. Can you imagine for a second how it would be like if everyone in the world had a website? It needs no mentioning having this site today plays an integral role in building your personal and business brand on the internet. This website is the first chance your customer has to interact with you and what you have in store for them. Unfortunately, having a website may be a costly affair especially when you want to create a lasting impression on your customers.
Branding yourself via a professionally designed website gives you an opportunity to easily customize it for your needs. Maybe you may argue there are free templates such as WordPress which you can use to create a free website today. Unfortunately, with the stiff competition out there when it comes to professionally done sites, no doubt the free DIY option may not be your best bet. Here is a guide to get you started on online branding even when you don’t have a website.
Things have changed really fast when it comes to social media networks and what used to be platforms for uploading photos and stalking people. Fast forward to today and social media is the next big thing when it comes to online branding. So powerful are the social media platforms that they can build or crush any career and business today. There are many social media platforms today from Twitter and Facebook to Pinterest, LinkedIn, Snapchat and Instagram to mention but a few. The choice of platform you use for your online branding will be determined by a couple of things. To get started, you must define your goals and aspirations for online branding. Say you want to attract employers or turn your brand into a business, or maybe you want to start selling products along the way.
Your second sure bet when it comes to online branding without a website is through Youtube. Google (which owns youtube) tends to rank its videos high when search keywords are related to our Youtube videos. Statistics indicate that over 80 percent of traffic today comes from video links so you might want to get started with this.
If you don’t know how to brand yourself online even after reading this article, it could be time to engage the services of an online marketing/branding agency. As such, take some time to find one that has the necessary tools and experience, and you will be well on your way to succeeding in online branding.